An Avid Audience Hungry for Everything Food

Fine Cooking and FineCooking.com reach the largest and most engaged audience of food enthusiasts with an insatiable appetite for everything food related. And their numbers are growing year-over-year! They’re smart, affluent, influential women who embrace food as a lifestyle. They want their Fine Cooking at any price — and they keep coming back for more.

Fine Cooking Audience Demographics:

  • Female/Male ratio: 77% / 27%
  • Average Age: 47.5
  • Average HHI: $92,389
  • % Own Home: 78%
  • Median Home Value: $340,000
  • College Degree or Higher: 81%

With a total brand universe of 1.7 million in both print and online, Fine Cooking reaches the largest audience of food enthusiasts and food influentias in the industry. Fine Cooking, FineCooking.com, and VegetableGardener.com are their go-to resources for cooking and entertaining information and inspiration.

Reach the most highly-engaged audience in the industry:

  • Average read time/issue = 1.5 hours
  • Fine Cooking readers cook for fun at 5 times more than the national average

Our Avid Food Enthusiast: She constantly strives to improve her cooking and baking skills. She’s a passionate cook who loves learning about new ingredients, and sharing advice and/or favorite recipes.

Our Avid Entertainer: She’s always eager to entertain for family and friends at home. Nothing gets her into the spirit like a great bottle of wine—for cooking, serving, or gift-giving—and setting an attractive table.

Our Avid Consumer: She prizes a well-furnished kitchen that’s stylish and up-to-date with the highest-quality equipment. She has the spending power to feed her passion, and she’s eager to buy right now!