Engagement

Fine Cooking readers savor each and every issue

• 93% say Fine Cooking is "the best" cooking magazine
• 95% look forward to reading every issue
• 92% trust what they read in Fine Cooking
• 90% say they always find recipes they want to make
• 89% save and refer to past issues
• 88% say Fine Cooking gives them new ideas about products, ingredients, and techniques
• 97% have acted as a result of an ad in Fine Cooking; of those, 78% have made a purchase
• 66% say they are asked for advice before a purchase is made

Source: 2010 Fine Cooking Subscriber Study; conducted by Mediamark Research Inc.