Audience Profile

Fine Cooking readers: food enthusiasts who relish cooking just for the fun of it!

• 95% enjoy cooking for family and friends
• 94% entertain friends or relatives at home
• 92% love to learn about new ingredients and products
• 89% say an attractive table is important
• 79% have purchased organic food in the last 30 days
• Average $19,900 on a kitchen remodel/upgrade

Source: 2010 Fine Cooking Subscriber Study; conducted by MediaMark Research