Demographics

FineCooking.com: insatiable readers who are loyal, engaged, confident, and vocal

Our website users represent information-hungry consumers who have the time and resources to spend on their favorite pastime: cooking and entertaining at home.

• 84% are women
• Median age is 56.5 years old
• Median income is $90+K
• 19% have children at home
• 63% graduated college or higher
• 95% have intermediate or advanced cooking skills

Source: Fine Cooking Website Survey Results 2010