Engagement

FineCooking.com: the #1 source for cooking inspiration, recipes that always work, and the tips and techniques that make it easy

Our web users value our site as the #1 resource for all their cooking and entertaining needs:

• 84% have visited the site in the past 6 months; 28 percent more than FoodNetwork.com and 59% percent more than BonAppétit.com
• 30% visit the site 2-6 times per week; 17% visit it daily
• 94% use the Internet for cooking information; 77%+ say it offers the highest quality recipes
• 43% have discussed a FineCooking.com recipe and/or product review with someone
• 66% find the site advertising useful/extremely useful
• 90% rate the quality of products advertised as very good

Source: Fine Cooking Website Survey Results 2010