Circulation
Fine Cooking: #1 on newsstands
Click here for ABC Statement.
Single copy: 101,137
Paid Subscriptions: 149,046
Total: 250,183
Source: ABC Publisher Statements June 30, 2011
- Newsstand — despite being the most expensive title in the category, Fine Cooking is the #1 seller at newsstands
- Key retailers — Fine Cooking offers top market shares across single copy sales (30,000+ nationally) at bookstores (Borders, Barnes & Nobles), clubs (Cosco), home centers (Home Depot, Lowe's), and airports (Hudson News, Paradies Shops)
- Supermarket pockets — our broad distribution of single copy sales includes 10,000+ supermarket pockets (Safeway, Stop & Shop, Whole Foods, and Wild Oats)
A recipe for outstanding success in the marketplace
"Fine Cooking's circulation practices and performance are exemplary. They're serving readers well, based on vibrant demand for their product. They serve advertisers well by keeping their rate base promises and by showing consistency and growth. And, they serve themselves well by requiring readers (and not just advertisers) to share in the financial support of the magazine."
Jack Hanrahan, editor of CircMatters
As the winner of the 2009 and 2010 CircMatters Circle of Success Award, Fine Cooking has consistently demonstrated outstanding success in the marketplace:
- It outsells its well-known competitors, Food & Wine and Saveur
- It has a perfect record of meeting rate base every issue for the past 3 years
- Single copy sales topped 100M+ for the 4th straight year and have been a steady 42-44% of total circulation for 5 years in a row
Source: ABC December, 2009
Readers pay more for Fine Cooking
Our readers pay a premium price for their favorite magazine:
- $29.95 for a one-year subscription
- $6.99 per issue on the newsstand
Subscription prices of the competition:
| Suggested Retail | Net Annualized | ||
|---|---|---|---|
| Bon Appétit | 12 issues | $24.00 per year | $13.94 |
| Food & Wine | 12 issues | $37.00 per year | $22.32 |
| Saveur | 9 issues | $29.95 per year | $17.82 |
| Rachel Ray | 10 issues | $24.00 per year | $17.69 |
Source: ABC Publisher Statements December 2010