Custom Campaign Research

Category: Web

Overview

Partner can benefit from both a pre- and post- study survey conducted by Fine Cooking for general full-circle campaign to determine how overall brand awareness and likeliness to purchase partner’s products was affected.

Details

The objective of the Study is to measure the change in awareness and purchase intent of advertised brand/products due to ads that appear in the magazine. The objective of these studies is to provide advertisers with valuable feedback on their ad’s performance. Metrics included in studies above vary, amongst them are:

  • Recall/Readership of ads
  • Rating Noticeability, Information Content and Effects of ads
  • Level of Interest and Actions Taken as a result of seeing ads
  • Extensive Verbatim Comments on the impression of the ads
  • Sales lead generation