Custom Campaign ResearchCategory: Web
Partner can benefit from both a pre- and post- study survey conducted by Fine Cooking for general full-circle campaign to determine how overall brand awareness and likeliness to purchase partner’s products was affected.
The objective of the Study is to measure the change in awareness and purchase intent of advertised brand/products due to ads that appear in the magazine. The objective of these studies is to provide advertisers with valuable feedback on their ad’s performance.
Metrics included in studies above vary, amongst them are: