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Fine Cooking Audience Demographics for the Taunton Press

MAGAZINE

Core magazine

     200,000 circulation
     6x/year
     1.2m estimated audience

 

SIP MAGAZINES (SPECIAL INTEREST PUBLICATIONS)

     Single-topic themes
     6x a year
     400,000 readership per issue

 

eLETTERS

     300,000 opt-in subscribers*
     Bi-weekly deployment

 

DIGITAL

     3+MILLION average uniques per month

 

MOBILE

     Over 70% of our audience seeks information on mobile devices —43% on smartphones, 20% on tablets.

 

SOCIAL

     1.9 million+ Facebook followers
     49k+ Twitter followers
     50k+ Pinterest followers
     113k+ Instagram followers

 

TELEVISION

     Moveable Feast with Fine Cooking
     Emmy-nominated and Telly-award-winning culinary series 
1.8+ million
audience per episode

 

VIDEO

     Long- and short-form videos, including
     pre-roll, test kitchen, custom, and Moveable Feast with Fine Cooking

 

Source: Fine Cooking Prototype, 2017 GfK MRI Doublebase
*Actual number may fluctuate based on active promotional campaigns.